Nalini's family welcomes Adriano Malori
The former ITT vice World Champion is a new ambassador of the historical cyclewear brand. An emotional video on him and his personal story will be released soon.
The greatest champions have always found a home at Nalini, the Italian cyclewear company that earned itself a reputation for class and quality with its “Made in Italy” garments over 40 years of history.
The latest member of Nalini’s family, Adriano Malori is a former pro rider with Lampre and Movistar, and renowned ITT specialist, capable of winning the Under 23 World Championship in Varese 2008 and the silver medal at Elite Worlds 2015 in Richmond. Malori has become a new ambassador of the high-end Italian Apparel brand.
“Nalini is a piece of cycling history - Malori explained, - all about quality, craftsmanship and attention to detail. I feel honored of wearing Nalini garments, whose products’ excellence has been well known all around cycling for long time”.
After the serious accident occurred on January 22h 2016 at the Tour de San Luis, Adriano showed incredible tenacity over a long and treacherous rehabilitation course, managing to get back on saddle thanks to his amazing willpower and resiliency. From such a traumatic shift in his life, Malori has found the drive to jump into a new dimension, with bravery and positive spirit.
“We consider Adriano Malori a perfect ambassador for our company - Nalini owner Claudio Mantovani said -. The accident occurred two years ago changed his whole life, but Adriano has managed to get back up with great strength, with the desire of getting back on his bike: that kind of approach is what made usa feel him so closely bound to our company.”
“Passion on you” is the new payoff of Nalini, whose garments are produced in-house at the Moa Sport manufactory: a fil rouge linking Nalini, Adriano Malori and his personal experience, that will be the center of a new center of a new emotional corporate video to be released in the next days.
Francesca Berteotti - Vitesse