Nalini announces Adriano Malori's video release, all about passion
The brave Italian champion is starring in a touching video taken in the region he comes from telling how to emerge stronger than ever out of darkness after a dramatic crash
Recently appointed as “ambassador” of Nalini, one of the most world famous firms in cycling sportwear, Adriano Malori chose to report all about his recent life in an emotional video powered by the Italian company and now available on Nalini Cyclewear official YouTube channel (click here).
The rider and the brand’s paths cross each other thoughout the video as a whole storytelling around passion for cycling, the sport Nalini wrote a great deal with unlike Adriano Malori’s career early halted by the awfull crash in Argentina that could cost him life on January 2016.
Malori proudly emerged out of darkness with the heart of a lion that never gives up. His passion eventually brought him back on saddle while discovering a new person looking around in a different way.
The plot of Malori’s mishap, as much traumatic as happy endings, takes shape in the video from a boxing metaphor inspired by Mohammed Alì sentence about the human capacity of getting up after the fall. By his own voice, Malori explained how he was struggling but never fishing for sympathy, keeping his focus on the bright side of things.
The video was taken in Traversetolo neighbours, over Parma hills, where Malori has born and still lives surrounded by anyone’s esteem and friendship. Malori was also the subject of a cool Nalini’s photo shooting lately in the Lake Garda area, dressing the new clothes of SS19 collection. “Nalini embodies the history of cycling and and I’m proud to wear their apparel”, Adriano explained.
Francesca Berteotti - Vitesse