Two wheels, an extraordinary new direction.
PITTI BIKES is the theme of the Pitti Immagine Uomo Summer Shows where the new Nalini collection will shine among the most renowned international brands.
For Pitti Uomo 108, the PITTI BIKES theme takes on a particular connotation and becomes BIKESTER.
Nalini had already believed in the bold BECYCLE project in 2024 which, on the occasion of the Tour de France in Florence, gave a first taste of contamination between fashion and cycling.
The confirmation at PITTI BIKES was the natural evolution of what can be defined as the new route traced by the general manager of Nalini, Giuseppe Bovo.
“I immediately realized the strong potential of the cycling-fashion combination already represented by BECYCLE 2024, where Nalini brought its made in Italy identity. More and more high-profile brands, which focus on excellence - not only technological, are influenced by fashion trends and the new Nalini collections express themselves with this language, while maintaining the DNA of performance, research and development of products for competition and entirely Italian manufacturing production.
Our presence at PITTI Immagine is part of a plan that will see the best cycling clothing brands present in the most exclusive and trendy stores. I would add that we are increasingly focusing on the female consumers who practice cycling, but do not give up their femininity. We want to give voice to this new evolved target designing a line of garments that enhances and exalts the female physique, as well as improving performance”.
Nalini at PITTI Immagine: stand B10 - Salone della Ronda - Fortezza da Basso - Florence, Italy.
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